Content Syndication or How to Promote your Business on the Internet

Content syndication is a term taken straight from television. The idea of syndication in television is to make money off the best selected program or show and sell its license to other television stations. For example, syndicated broadcasts can be news stories that are created by one station and shown on many other radio stations.

Content syndication works in a similar way. Content creators who have many good and respectable articles to their credit extend their online lifespan by continually syndicating content. Thus, they allow other bloggers, for example, to publish the content of their articles.

The idea is mainly to increase reader engagement and traffic itself by sharing the content of the post as a full article, an excerpt, a link or even a small thumbnail. The creators of such content rarely ask for payment for allowing such publication, however, in return they ask, for example, for a link to the original article and a short note about the link.

It's the publishers who are making more money by giving post authors the opportunity to publish articles within the homepage or social media.

Content Syndication Strategy

For some, content syndication and its goals are not entirely clear. Therefore, many questions arise. Is the goal to drive traffic to the homepage in a similar way to SEO or paid methods? Is the goal to build more brand awareness online?

The first step in content syndication is figuring out what we want to accomplish. The fit with our business model also matters.

For example, if you're trying to build organic traffic to your blog to attract customers, syndicating an entire article across multiple channels won't be the best solution. In view of this, syediting the headline, first paragraph, thumbnail of the post and direct link to the article is our main goal which will help us in gathering customers.

If you are trying to build brand or product awareness in a broad sense, then syndication of all forms is perfectly fine. Once you know your goal, think about the type of content you will promote and where you will promote it.

Many syndicated content publishers require custom RSS feeds and URLs, appropriate thumbnails, titles or paragraphs. Make sure your blog, for example, is properly optimized for the guidelines before you make a decision.

If you're thinking about a serious strategy that relies on content syndication, keep in mind that many of the tasks involved need to happen automatically, and rebuilding an existing website can be costly in price as well as time.

Content Syndication Benefits

Many people are hesitant to do this because they are concerned that content syndication may negatively affect a website's ranking in search engines.

Why?

Google has asserted that sites that commit so-called duplicate content may receive a penalty, resulting in a sudden drop in organic traffic. However, content syndication is not about inserting the entirety of someone else's article into your site on a quote basis. Publishers of such content publish only part of the content, then redirect readers with a link to the original post.

What do you gain by syndicating your content?

• First of all, such a practice does not violate Google's rules about duplicate content.
• Maximum exposure of the article on the internet.
• More subscribers.
• Promoting yourself as an expert.
• A valuable backlink to the article.
• Promotion of your brand on the Internet.
• New traffic to your site.

Content syndication is a beneficial collaboration between the article owner and the publisher, resulting in more publicity for the writer and additional advertising revenue for the publisher, for example.

Syndication of Content Through Social Media

There are many ways publishers can use content syndication. Your article can appear as an excerpt on the publisher's site or as a URL and thumbnail on social media. These days, social media is the most popular free method of content syndication.

How Does Social Media Syndication Help You?

Social media specialists promote websites by writing and researching viral content and sharing it on social media to get the most publicity, likes and shares, which automatically increases the number of visitors to the site.

Faced with this, how do you get your articles circulating on social media?

• Network with large social media profile owners who are in the same industry as you.
• If your content relates to online marketing in some way, it's a good idea to publish articles on LinkedIn.
• Make sure your blog has an RSS feed.
• Be sure each of your posts has social media share buttons.
• Use RSS Contender

Free Platforms to Syndicate Content

There are many sites on the Internet that do not charge for republishing and promoting content:

• Blog aggregators. These are sites that aggregate publications from around the internet by topic.
• Facebook. The most popular social media site that can increase your website traffic several times. You can share your posts in many thematically related groups or on your fanpage. Additionally, there are many free solutions (especially for WordPress) that will automatically publish your new articles to Facebook.
• Twitter. Similar to Facebook, publishing short descriptions and linking to the entire article can gather a lot of traffic to the website. Here too, there are many solutions to automate the addition of posts.
• YouTube. Add your best videos here that will link to your website.

Paid Content Syndication Methods

The idea behind this method is to publish your articles on popular sites, usually news sites - Interia, Forbes, etc. For placing articles the sites charge a fee.

Is it Cost Effective?

Despite the fact that such portals are not categorized as social media, their position and reach on the internet is huge. Every article posted on their homepage will have hundreds of thousands of visits.

If your post is well received by the community, there is a very good chance that the paid article placed will pay for itself several times over from advertising or in the form of new customers, and by promoting it in a larger medium, the audience gained is priceless.

Content Syndication Summary

By betting on promoting your blog or website through content syndication, you can spend more time and energy creating quality articles.

With more time, each successive post will get better and better, and the wider audience will certainly appreciate it.

Over time, as your articles appear more and more online, the number of backlinks will also increase, which will directly translate to your domain strength and organic results.

In addition, when the publisher publishes your articles, your social media outlets such as your Facebook fanpage or Twitter profile will be automatically promoted at the same time.

The cumulative effect of all the benefits, and the way content syndication \"brings to life\" several months' worth of articles, gives you the opportunity to gain a reputation and take your online business to the "next level".